Activos Family Fun Run

Each year La Manzanilla, Mexico’s community gym hosts a 5K family fun to raise awareness about the benefits of a healthy lifestyle.  As part of a bi-cultural team I was responsible for promotion of the event within the community, creating sponsorship packages, securing sponsors and designing the marketing materials.  In 2020 we were able to raise sufficient funds for every child in the community to participate free of charge as well as garner 36,000 pesos in profit to support future healthy, family friendly events.